A story of H2O
Welcome to the story of H2O Australia.
Our journey is just beginning.
Care to join us?
What has happened?
Exponential growth.
In just 18 months.
H2O Australia made its first-ever sale on
29 January 2025.
In a little over 18 months, our small, but passionate and diverse, team has transformed the water purification market. We have worked tirelessly to bring high-quality water purification products to the Australian market, all coupled with impeccable customer service, meaning we are now a leader in water filtration across the country.
We have built an easy-to-use online presence, opened our first physical store and established a successful network of pop-up stores in shopping centres across Melbourne, to boost awareness and brand recognition. And it's all paying off.
All this in just a year and a half. Unbelievable, right?
First ever sale
The beginning of our journey.
Our first store opens
Opened our first physical location, creating a space where customers can experience the H2O difference.
Our first million
H2O reaches its first million dollar revenue milestone.
Pop-up expansion
Established a successful network of pop-up stores across Melbourne shopping centres.
Market leader in Australia
A trusted brand. A growing community. A clear leader in water filtration.
18+
Months
From first sale to market leader
#1
Market Leader
In water filtration across Australia
Melbourne
Pop-Up Network
Multiple locations driving brand awareness
100%
Customer Focused
Impeccable service.
Lasting relationships.
Our growth
Strong growth. Leading products. Growing market.
Consistent revenue growth, product leadership in countertop systems, and a clear focus on high-demand categories.
Revenue growth
Sales increased from $140K to $640K between Feb–May 2025 and Feb–May 2026.
Our leading products
Oasis and Cascade account for the majority (84%) of H2O revenue, demonstrating strong product-market fit within the countertop filtration category.
The dominance of countertop systems
Countertop water filtration systems account for nearly nine out of every ten dollars in revenue, making them H2O's strongest growth category.
Sales over time
Monthly revenue growth from Jan 2025 to Apr 2026.
These results reflect H2O Australia's strong execution and growing leadership in Australia's water filtration market.
A rising brand in a rising market.
In our first 12 months
0 → 200 units/month
BlueSpring
February 2025
Oasis
February 2025
Cascade
July 2025
Scaling up. Becoming a world leader.
In the next 36 months
Stream
06.2026
Icecade
07.2026
Glacier
12.2026
So what's the problem?
A 500-billion-bottle problem
More than 1 million plastic bottles are discarded every minute globally (that's 500 billion every year). 30%–40% comes from bottled water.
H2O Australia's goal is to change water drinking habits across the globe.
Source: what 1M bottles look like?
Better Solution
Healthier water for every household
Consumers increasingly care not only about what they eat, but also about what they drink every day. We founded H2O to rethink hydration through the intersection of smart appliances, wellness and sustainability. Our mission is to make healthier, hyper-fresh and delicious water accessible to every household.
Unlimited supply
Fresh water on demand at a fraction of bottled water cost.
No logistics
No logistics, storage,heavy lifting, or recurring bottle deliveries.
Smart dispensing
Hot, chilled, mineral-enriched water on demand.
Bottle-free
A cleaner daily ritualwithout single-useplastic waste.
Life transformation
Luxury hydration.
A lifelong habit.
Where are we going?
Join our journey.
Investors welcome.
At this point in our journey, we have to make a choice:
do we continue alone, or do we invite passionate investors to join us?
We have some exciting ideas. And in order to fulfil them quickly, we can benefit from the support of investors who want to get involved in this exciting adventure.
Take a look at the ideas we have in store.
Entry to the USA
The United States is by far the largest market for water filtration. Our goal is to tap into the $50billion a year bottled water market. If we can access just 1% of that market, it’s a $50million a year market.
Securing the future
Keeping up with customer demands, and ensuring we deliver the product that fits most needs is critical. Investing in R&D to bring the ultimate water purifier to the market.
Keeping our brand alive
Ensuring our advertisements, brand message and delivery are all on point. We've done well so far, but we always have work to do.
Going interstate
We've proven pop-ups work, and so now we go further afield: all the Australian capital cities.
Anticipating the next market entrant
With any business, you are only as good as your upcoming competitor. So far, we've managed to dominate in a short period of time, but we don't rest on our laurels. We anticipate the next big competitor, and we plan for all eventualitties.